Full revamp of O-I's European e-catalog showcases value of glass

Full revamp of O-I's European e-catalog showcases value of glass

Schiedam - A new version of O-I Europe’s online catalog has been launched with a host of new user benefits, making this catalog more than a simple product directory but a showcase for a world of possibilities in glass. 

Marie-Laure Susset, Marketing Communications Lead for O-I Europe, said, “The aim of this E-Catalog is to inspire food and beverage brand owners to choose glass and to help them identify clear consumer trends where brand-building glass packaging can help them grow their business.”

The site contains detailed analysis of current trends in food and drink, like the rise of more sensorial and indulgent tastes, health and well-being, the redefinition of value and ever-increasing focus on sustainability. The site also includes “Success Stories,” a section that illustrates some of the most innovative designs with which O-I has been involved, demonstrating both the inherent design capabilities of glass and the expertise of O-I’s internal designers. These design skills incorporate the latest in glass decoration, developed through O-I’s various decoration facilities across Europe.

Arnaud Aujouannet, Chief Sales & Marketing Officer, said, “One of the great strengths of this site for customers is that it brings all the key information and inspiration they need about glass packaging into one place, and in a format which is constantly being updated .”

The catalog is available at www.glass-catalog.com

Contact us
Ilse Derijck Communication Consultant, Outsource Communications
Ilse Derijck Communication Consultant, Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.