Marie-Laure Susset, Marketing Communications Lead for O-I Europe, said, “The aim of this E-Catalog is to inspire food and beverage brand owners to choose glass and to help them identify clear consumer trends where brand-building glass packaging can help them grow their business.”
The site contains detailed analysis of current trends in food and drink, like the rise of more sensorial and indulgent tastes, health and well-being, the redefinition of value and ever-increasing focus on sustainability. The site also includes “Success Stories,” a section that illustrates some of the most innovative designs with which O-I has been involved, demonstrating both the inherent design capabilities of glass and the expertise of O-I’s internal designers. These design skills incorporate the latest in glass decoration, developed through O-I’s various decoration facilities across Europe.
Arnaud Aujouannet, Chief Sales & Marketing Officer, said, “One of the great strengths of this site for customers is that it brings all the key information and inspiration they need about glass packaging into one place, and in a format which is constantly being updated .”
The catalog is available at www.glass-catalog.com